Producer
at
Craft Worldwide Spain
| Title | War Correspondents on Breast Cancer |
| Agency | Cheil España |
| Campaign | War Correspondents on Breast Cancer |
| Advertiser | Samsung |
| Brand | Spanish Federation of Breast Cancer (FECMA) |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Because of the 10th aniversary of Samsung's colaboration with FECMA (Spanish Federation of Breast Cancer). We have developed a photographic project to recognize and give support to the commitment and hard work of all the the breast cancer fighters. 'War Correspondents on Breast Cancer' it’s a work created through the camera lens of the Spanish war photojournalist Manu Brabo (2013 Pulitzer-Prize). All the pictures were captured from the eyes of someone who has lived the battle of a lot of people. An initiative around the spanish geography to know and show women, doctors, researchers and families reality.The campaign included 43 photographs, a 13 minute documentary, a 160 pages book and a box with all the report sent from |
| Philosophy | Cheil Spain has created an initiative to support Samsung Spain’s partnership with the Spanish Federation of Breast Cancer (FECMA), showing the disease as it has never been portrayed before through a 13 minute film, book and exhibition. The agency has worked with Pulitzer Prize-winning war photographer Manu Brabo to portray the reality of breast cancer in the film, called War Correspondents on Breast Cancer. Brabo is interviewed on camera talking about his work in conflicts around the world. His comments are interspersed with patients, their family members, oncologists and medical researchers talking about battling breast cancer, and we start to see parallels between the two kinds of battle. The film is being showing on the Samsung Spain website and on YouTube. Other assets include a book of Brabo’s photographs, which can also be downloaded, and a 20-second ad promoting the campaign, shown here http://www.samsung.com/es/corresponsalesdeguerraenelcancerdemama/ An exhibition of Brabo’s photography was held in Madrid to launch the campaign earlier this month. Samsung is donating money to FECMA for every download of the book and view of the film. The campaign also marks 10 years since Samsung and FECMA’s partnership began. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Joaquín Espagnol |
| Creative Director | Nicolas Diaco |
| Creative Director | Ezequiel De Luca |
| Art Director | Diego Rodríguez |
| Art Director | Rodrigo Dominguez |
| Copywriter | Cristina Alonso |
| Copywriter | Elena Hernandez |
| PR Manager | Borja Fernandez |
| Client Services | Borja Fernandez |
| Account Manager | Estefanía García |
| Agency Producer | Sergio Huertas |
| Director | Borja Larrondo |
| Production Co | Lobo Kane |
| Executive Producer | Ramón Corominas |
| Producer Director | Manuel Arango |
| Producer | Jose C. Martin |
| Post Production | McNulty |
| Sound Design | Tucson |