| Title | Sports drinks are btter at marketing than nutrition |
| Agency | copacino + fujikado |
| Campaign | What the food! |
| Advertiser | Beecher's Foundation |
| Brand | Sound Food Uprising |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Sugar? Chemicals and dyes? Soy Sludge? Are these healthy for our bodies?! A new social video campaign targets viewers in Seattle on the reality of some food choices – they think are good for them. With some of the worst health disparities in the nation, this campaign is set to educate the entire Seattle area and direct them to a healthier food future. The Sound Food Uprising initiative with help from Seattle-based ad agency Copacino+Fujikado are asking the question – What the F…ood? Spearheaded by the Beecher’s Foundation, this ten-year campaign brings together companies, communities and organizations to spread the word about the Unholy Trinity – foods that are 1.) overly processed, 2.) heavily sugared, and 3.) additive laden. Effective immediately, the social media campaign, which consists of video content created by Copacino + Fujikado, will begin running on Facebook. The hard-hitting videos expose: the amount of sugar in sports drinks, the chemicals and dyes in snack foods, and the industrial soy sludge in protein snacks. |
| Media Type | Television & Cinema |
| Length | |
| Chief Creative Officer | Jim Copacino |
| Producer | Patti Emery |
| Editor | Brian Alter |
| Chief Marketing Officer (CMO) | Betti Fujikado |
| Senior Account Executive | Melody Kromer |
| Producer | Sun Yi |
| Senior Art Director | Nicole Koestel |
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- BRAND:
- Sound Food Uprising
- AGENCY:
- copacino + fujikado