| Title | No Cedar. No Lebanon. |
| Agency | VML Dubai |
| Campaign | No Cedar. No Lebanon. |
| Advertiser | Lebanese Basketball Federation (FLB) |
| Brand | Lebanese Basketball Federation |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Sports & Health Clubs, Gyms, Spas, Diet Clinics |
| Philosophy | The Lebanese Basketball Federation, with VMLY&R and nonprofit Jouzour Loubnan, aimed to raise awareness of the decline of cedar trees in Lebanon due to deforestation. Before a game between two of the country’s most popular teams (Champville vs Beirut), when the crowd expected to hear the Lebanese national anthem, the moments were used to highlight the issue. Instead of performing the Lebanese national anthem, it was replaced with the Austrian anthem and flag to call attention to the fact that without cedars, Lebanon loses its identity. |
| Media Type | Ambient |
| Length | |
| Creative Director | Fernando Miranda |
| Art Director | Bahaa Fakhereddine |
| Chief Creative Officer | Kalpesh Patankar |
| Producer | Adriana Diab |
| Producer | Toufic Traboulsi |
| Editor | Prathyush Kumar |
| Advertising Manager | Antoun Khalil |
| Advertising Manager | Akram Halabi |
More Work
SEE ALLHearing Trade
- BRAND:
- STC
- AGENCY:
- VML Riyadh (Wunderman Thompson)
Dubai Font
- BRAND:
- Dubai Font
- AGENCY:
- Y&R Dubai