Title | A minute of your time |
Agency | The Monkeys |
Campaign | A Minute of Your Time |
Advertiser | UNICEF |
Brand | UNICEF Australia |
Date of First Broadcast/Publication | 2018 / 3 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | A website, aminuteofyourtime.org, calculates what people are paid every minute, based on their yearly wage, then encourages them to donate a minute or more of their time. The campaign is based on the insight that every five minutes a child around the world dies as a result of child abuse and violence. |
Media Type | Case Study |
Creative Team | Danny Pattison |
Creative Team | Emma Leamore |
Managing Director | Matt Michael |
Content Producer | Samantha Heckendorf |
senior content manager | Demi Nielsen |