Emma Leamore
Creative Team at The Monkeys
Sydney, Australia
TitleA minute of your time
Agency
Campaign A Minute of Your Time
Advertiser UNICEF
Brand UNICEF Australia
Date of First Broadcast/Publication 2018 / 3
Business Sector Institutional/Public Interest/Non-Profit Org.
Story A website, aminuteofyourtime.org, calculates what people are paid every minute, based on their yearly wage, then encourages them to donate a minute or more of their time.
The campaign is based on the insight that every five minutes a child around the world dies as a result of child abuse and violence.
Media Type Case Study
Creative Team
Creative Team
Managing Director
Content Producer
senior content manager

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