| Title | Without "but" |
| Agency | Publicis Middle East |
| Campaign | Without "but" |
| Advertiser | Maggi |
| Brand | Nestle |
| Date of First Broadcast/Publication | 2019 / 10 |
| Business Sector | Food |
| Story | Maggi launches the withoutbuts movement to encourage women to live a healthier life, without leaving any restraint, excuses or obstacles to block their way. A smart way to make the public aware that by simply giving up the word "but" one can access a healthy and balanced lifestyle. This moving and spectacular manifesto features 5 women, kickboxer, architect, yogi, visually impaired or widowed, who through their personal experiences, will free themselves from the weight of the word "but". A campaign relayed on social networks by a hashtag #noexcuses, 5 stories testimonials and recipes tips. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Rana Najjar |
| Creative Director | Mohamed BARECHE |
| Art Director | Salam Balbaaki |
| Art Director | Ganesh Babu |
| Copywriter | Angelo Augustine |
| Planning Director | Jala Fawaz |
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