Mibanco - "Valuable Schoolchildren 2"

Zavalita Brand Building

Zavalita Brand Building Lima, Peru

22169

Title	Valuable Schoolchildren 2
Agency	Zavalita Brand Building
Campaign	School Supplies
Advertiser	Mibanco
Brand	Mibanco
Date of First Broadcast/Publication	2018 / 3
Business Sector	Banking, Finance, Law & Insurance
Philosophy	Zavalita debuts with "Valuable Schoolchildren ", for its client Mibanco, the leading bank in Latin America for micro and small entrepreneurs. It is a manifesto that addresses a crucial issue for Peru and all of Latin America: the education crisis, which has been in the eye of the storm in recent times. The whole campaign was filmed in Peru by Espiritu, under the direction of Jorge Carmona.
Media Type	Television
Length	118 seconds
Product	School Campaign 2018
ChiefCreativeOfficer	Flavio Pantigoso
Associate Creative Director	Daniel Sacroisky
Copywriter	Daniel Sacroisky
Copywriter	Flavio Pantigoso
BrandStrategistLeader	Sandra Zarak
Brand Leader	Fernando Alvarez
Producer	Verónica Robles
Production	Espíritu
Director	Jorge Carmona
Director of Photography	Miguel Valencia
Art Director	Sandro Angobaldo
First Direction Assistant	Ricardo Rojas
Second Direction Assistant	Camila Legaspi
Second Direction Assistant	Carlos Lazo
Executive Producer	Ximena Lazo
Production Supervisor	Daniela Talavera
Editing	Alfredo Ferreyros
Audio	Mario Rivas
Line Production	Del Mate Producciones
Line Producer	Rafael Acuña
Line Producer	Scarlet Orrego
Post Production	Makaco
Audio	Noize
Audio Producer	Raquel Rodriguez
Music	Pelo Madueño
Client Approval	Werner Harster
Client Approval	Laura Villanueva
Client Approval	Renzo Demarini