| Title | In the Long Run |
| Agency | antoni GmbH |
| Campaign | In the Long Run |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz GLE |
| Date of First Broadcast/Publication | 2018 / 12 |
| Business Sector | Cars |
| Story | We meet a woman who's an accomplished athlete, although she seems to have suffered an injury in the past. On the day before her biggest event, a triathlon, her daughter refuses to come and watch her. As we see the woman going through her paces, the film intercuts with scenes of the little girl at home, looking at old cuttings and photos. Abruptly she changes her mind and calls her dad, who speeds to collect her in the family Mercedes. They arrive just in time to meet mum by the finishing line, where there's an emotional twist. |
| Media Type | Web Film |
| Length | |
| Soundtrack | Cold Little Heart |
| Advertising Manager | Natanael Sijanta |
| Advertising Manager | Damir Maric |
| Advertising Manager | Kai Köpf |
| Advertising Manager | Stefan Brommer |
| Copywriter | Matti Lietsch |
| Art Director | Mathias Wilke |
| Strategist | Andreas Moellmann |
| Strategist | Stephanie Dzionara |
| Strategist | Sebastian Lyman |
| Production Company Producer | Sebastiaan Peters |
| Executive Creative Director | Veit Moeller |
| Creative Director | Christian Kies |
| Creative Director | Christopher Hoene |
| Creative Director | Patrick Klebba |
| Creative Managing Director | Matthias Schmidt |
| Account Director | Rebecca Sander-Ott |
| Account Director | Steffen Günther |
| Client Services Director | Steffen Schuhmann |
| Managing Director | Jörg Schultheis |
| Production Company | Iconoclast Germany |
| Executive Producer | Jan Dressler |
| Director | Niclas Larsson |
| Director of Photography (DOP) | Linus Sandgren |
| Production Company Producer | Jan Dressler |
| Editing Company | Slaughterhouse GmbH |
| Music Company / Composer | Interscrope |
| Christian Mix-linzer | |
| Steve Bartlik | |
| Music Composer | Michael Kiwanuka |
| Music Composer | Dean Josiah Cover |
| Music Composer | Brian Burton |
| MUSIC Artist | Michael Kiwanuka |