| Title | Parrot |
| Agency | Black Swan Life |
| Campaign | Parrot |
| Advertiser | Tea Society |
| Brand | Tea Society |
| Posted | April 2018 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Story | English Context Explanation : Society Tea Is A 25 Year Old Regional Indian Brand With Big Market Share (Over 40%) And A Loyal Customer Base. It Now Aspires To Have A National Appeal As It Grows Beyond It’s Core Region. The Brand Wanted To Achieve This With A New Brand Campaign. The Idea Was Sitting In The Brand Name Itself. Just Flip Society Tea And It Becomes Tea Society. India Is A Tea Society. Every Region In India Is Passionate About Their Tea And Has Its Own Nuances In The Context Of How Tea Features In Everyday Life. This Flip Of The Brand Name Gives The Brand A Slingshot Moment In Terms Of Owning The Category Codes Itself. Since The Idea Was About Capturing The Nuances Of Tea, We Wanted The Execution To Be Like A Photo Essay. The Lens Was ‘magical Everyday Surrealism’. |
| Media Type | Case Study |
| Chief Creative Officer | Sukumar Menon |
| Executive Creative Director | Naisho Abraham |
| Copywriter | Sukumar Menon |
| Art Director | Naisho Abraham |
| Account Manager | Prathyush Menon |
| Strategic Planning Director | Rasika Banerjee |
| Print Production Company | Link Ads, Mumbai |
| Photographer | Palani Mohan |
| Retoucher | Palani Mohan |