Diego Dibós
Music Production at Potro
Lima, Peru
TitleAre you okay?
Title (original language)¿estás bien?
Agency
Campaign Are you okay?
Advertiser Fundación Relaciones Sanas
Brand Fundación Relaciones Sanas
Date of First Broadcast/Publication 2021 / 6
Business Sector Disease Awareness, Support Groups & Associations
Tagline Una pregunta tan sencilla; en el momento adecuado, puede salvar una vida.
Story In Panama, every 3 days a person commits suicide and the majority are men. A different look at a topic that nobody is talking about in Panama. Proposing as a strategy not to speak to the person who has the problem, but to those around him, inviting them to have real conversations to direct the person who suffers to "open an escape valve" through active listening. The current situation has brought situations with great emotional load from loss of job, of a loved one, financial problems, illnesses, uncertainty among others and in many cases combining several situations at the same time; causing unmanageable mental breakdown, which is why mental health should be the priority right now.
Media Type Digital
Length
Creative Director
Producer
Executive Producer
SFX

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