Production Company Producer
at
NewMix Production
| Title | Lungs of Ukraine |
| Agency | provid |
| Campaign | Lungs of Ukraine |
| Advertiser | WWF |
| Brand | WWF |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Environmental & Animal Issues |
| Tagline | Stop the illegal logging of forests. |
| Story | To abate the overwhelming volume of the illegal logging in Ukraine, WWF Ukraine implements the educational program “Forest Watch”, training volunteers to identify and counteract illegal logging. The creative idea of the communication, aimed at raising the public awareness and promotion of the “Forest Watch”, was based on forests being customary called “the lungs of Ukraine”. The way how seamless the sound of the labored breathing, when short for the oxygen, turns into a tree being sawed down reflects how quickly and subtly situation can turn tragic for the Ukrainian forests and environment as a whole, if left unchecked. |
| Media Type | Case Study |
| Length | |
| Creative Director | Vlad Galyapa |
| Project Manager | Irina Okhramovich |
| Sound Design / Music Company / Music | Vitalii Kandyba |
| Production Company | NewMix Production |
| Production Manager | Alexsandra Guliai |
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