| Title | The Price of Equality |
| Agency | Phantasia | Wunderman |
| Campaign | The Price of Equality |
| Advertiser | Scotiabank |
| Brand | Scotiabank |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Banking, Finance, Law & Insurance |
| Philosophy | Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. |
| Media Type | Case Study |
| Length | |
| Chief Creative Director | Jose Aburto |
| Head Of Art | Augusto Landauro |
| Creative Director | Diego Sugai |
| Copywriter | Diana Flores Luna |
| Art Director | Diego Izquierdo |
| Designer | Miguel Ucañan |
| Illustrator | Rolando Aquije |
More Work
SEE ALLBank on Equality (Film Case 43s)
- BRAND:
- Scotiabank
- AGENCY:
- Wunderman Thompson