VP of Special Projects and Creative Content
at
Saigon Filmes
| Title | Salla 2032 |
| Agency | Africa |
| Campaign | Salla 2032 |
| Advertiser | House of Lapland |
| Brand | House of Lapland |
| Date of First Broadcast/Publication | 2021 / 2 |
| Business Sector | Environmental & Ecological Issues |
| Story | The closer to the poles, the more one may feel the impact of climate change. And Salla, the coldest town in the Finnish Lapland region, is already experiencing it. So they decided to make it known. Suffering from the consequences of an increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world’s attention to the problem in a very unlikely way: by proclaiming its bid to host the 2032 Summer Games. The announcement soon prompted reactions from all over. Later on and featuring a disclosure video a press conference was held to elaborate on the town’s statement. The purpose of the announcement, which wasn’t actually a real bid, was a call to the world to help with the ongoing climate crisis. And even though there were no real intentions for the town to submit the bid, Salla followed all steps and protocol in order to host the Summer Games, including creating a logo, a bid book, uniforms, promotional activities and naming a mascot. |
| Media Type | Web Film |
| Length | |
| Chief Technology Officer | Fabio Palma |
| Art Director | Sergio Gordilho |
| Chief Creative Officer | Sergio Gordilho |
| Art Director | Mihail Aleksandrov |
| Art Director | Rodrigo Adam |
| Project Director | Monique Lima |
| Project Director | Juliana Leite |