Mauricio Muñoz
Creative Director at VMLY&R • Chile
Chile, Chile
When somebody becomes a millionaire, it doesn’t take long for some very strange ‘close friends’ and ‘distant relatives’ to suddenly appear. We show this lottery winners insight by using the typical photography that Loto takes of its winners. But here, it's crowded with the strangest close relatives that our winners had probably never seen before. They come dressed up like the winner to pretend they are relatives and therefore the winner suddenly discovers he has a ‘new family’.

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