Burger King - "Late Breakfast 2"

DAVID

DAVID New York City, United States

928

Title	Late Breakfast 2
Agency	DAVID
Campaign	Late Breakfast
Advertiser	Burger King
Brand	Burger King
Date of First Broadcast/Publication	2023 / 4
Business Sector	Restaurants & Fast Food
Tagline	The most important meal of the night
Philosophy	While breakfast is touted as “the most important meal to start the day,” Burger King is flipping that notion on its head to showcase how sweet breakfast is to end your night too. “Late Breakfast” by DAVID New York centers on a long-held tradition of many party-goers and night owls, grubbing on burgers and sandwiches after a late night out, but this time for breakfast. The campaign by DAVID New York promotes the chain’s breakfast offerings, a meal that can be enjoyed in many markets from 6 AM to 10 AM. From a group of festival goers to wedding guests, “Late Breakfast” depicts real and authentic situations of all nighters that end with Burger King breakfast in the early morning.
Media Type	Print
Global CCO & Partner	Pancho Cassis
Global Chief Creative Officer	Sylvia Panico
Chief Creative Officer	André Toledo
Creative Director	Linus Oura
Associate Creative Director	Guilherme Pinheiro
Managing Director	Luiza Prata Carvalho
Group Account Director	Rafael Giorgino
Account Supervisor	Irene León
Head of Production	Brenda Morrison Fell
Agency Producer	Tomas Diego
Global Chief Strategy Officer	Paula Vampre
Global PR Director	Sandra Azedo