| Title | 99 years of innovation |
| Brief | The agency designed the unique cultural installation to enliven the Javel-André Citroën metro station (line 10), combining the brand heritage and values of two historic transport companies : RATP & CITROEN. The challenge was to create a vivid and compelling display for the two brands, without disrupting the flow of passengers within the station.We established a conversation between the brands and travelers, through the use of a mural that proposes a chronological journey from 1919 to the present.The scenography, mixing pedagogy with emotion to create a rich experience, extends from the station entrance to the platforms.The agency was asked to take up all aspects of the design project, from structural design to graphic design, story telling and content. |
| Agency | CURIUS |
| Campaign | Javel – André Citroën |
| Advertiser | Groupe PSA |
| Brand | Citroen |
| Posted | November 2018 |
| Business Sector | Transport, Travel and Tourism |
| Story | > RATP Group is one of the five largest urban public transport operators in the world. Over 61,000 employees are mobilized to develop, operate, maintain and modernize innovative public transport systems to meet the daily travel needs of the population.> CITROEN is a major French car manufacturer that offers a wide choice of private vehicles and utilities.https://www.citroen.fr/univers-citroen/creative-technologie/citroen-100-ans-d-audace.html |
| Media Type | Outdoor/Out of Home |
| CEO | Pascal VIGUIER |
| Creative Director | Aaron Levin |
| Art Director | Emma Vilà-Hopkins |
| Art Director | Camille Hellot |
| Art Director | Timothee Chiron |
| Advertising Manager | Jean Michel Leblanc |
| Advertising Manager | Olivier Coudert |