Coors Light - "Doc v Tash"

ZenithOptimedia

ZenithOptimedia London, United Kingdom

2716

Brand: Coors Light
Country: United Kingdom

Advertiser: Coors Brewing Company

Title	Doc v Tash
Agency	ZenithOptimedia
Campaign	That’s Cold
Advertiser	Coors Brewing Company
Brand	Coors Light
Date of First Broadcast/Publication	2019 / 4
Business Sector	Beers, Ciders, Lagers
Story	Today, Coors Light will launch ‘That’s Cold’ campaign, created and devised by Zenith, in collaboration with Channel 4. The brand will host the first beer branded rap battle championship, serving up ice-cold burns alongside ice-cold beers, with UK comedy favourites.
Philosophy	The campaign will break with a Channel 4 Gogglebox advertising premier at 9pm on 19 April. This first TV spot will introduce the three rap battlers Doc Brown, London Hughes and Tash Demetriou, along with their pre-battle warm up scenes, sizing each other up. The championship will run for the next three months across selected Channel 4 and E4 programmes, plus the idents for the Coors Light sponsorship of Refreshing Comedy on 4. The rest of the ad series will feature all battle scenes between the three comedians, and their unquenchable thirst for the ultimate title Coldest Of All Time. The winner will be crowned in July, and will be decided using a live-vote mechanic and #CoorsLightCOAT across all social channels, with a focus on Twitter. Winning and losing battles will continue to appear across airtime until the end of the year.
Media Type	Television
Length	40 seconds
Marketing Controller	Sophie Erskine
Creative Strategist	Mehul Ashra
Planner	Emma Bucknall
Planner	Katie Metcalf
Partnership Team	Victoria Brotchie
Partnership Team	Bruce McGowan
Production Company	The Outfit
Producer	Amy Thornton
Director	Sami Abusamra
Senior Creative	Maggie Kelly
Creative	Adam Kammin
Account Director	Natalie Reed
Production Company	Channel 4 Television
Media Agency	ZenithOptimedia EMEA