| Title | Saylists |
| Agency | Rothco, part of Accenture Song |
| Campaign | Saylists |
| Advertiser | Warner Music |
| Brand | Warner Music |
| Date of First Broadcast/Publication | 2021 / 3 |
| Business Sector | Culture, Leisure & Sport |
| Tagline | Sing more. Speak better. |
| Story | With one in 12 children in the UK experiencing some sort of Speech Sound Disorder (SSD), one of the most successful strategies to overcome those difficulties is the repetition of difficult syllables and phrases, however, that can be a tedious process for children, which is why Warner Music wanted to use music to add a fun and engaging element to the process. Rothco created an algorithm that analyses the lyrics of songs for patterns of repetitions specifically used to train challenging speech sounds such as ‘CH’, ‘D’, ‘F’, ‘G’, ‘K, ‘L’, ‘R’, ‘S’, ‘Z’, ‘T’. The custom-built lists feature songs such as ‘Don’t Start Now’ by Dua Lipa, ‘Good As Hell’ by Lizzo and ‘Right Here, Right Now’ by Fatboy Slim and are exclusively distributed by Apple Music. |
| Media Type | Case Study |
| Length | |
| Creative Director | Rob Maguire |
| Copywriter | Conor Cunniffe |
| Art Director | Aisling Clarke |
| Art Director | Sam Caren |
| Executive Producer | Jessica Derby |
| Executive Post Producer | Hannah Gallagher |
| Video Editor | Paul Power |
| Designer | Gabriela Teixeira |
| Designer | Raphael DaSilva |
| Designer | Cris Schmidt |
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