| Title | Father Nature Does A Crossword Puzzle |
| Agency | PSone |
| Campaign | Father Nature Does A Crossword Puzzle |
| Advertiser | The J. M. Smucker Company |
| Brand | Smuckers |
| Date of First Broadcast/Publication | 2023 / 7 |
| Business Sector | Jam, Honey, Peanut Butter, Sugar |
| Story | In an era where modern parents are seeking healthier options, Smucker's Natural is revolutionizing the breakfast table with real fruit ingredients – and launching a new national brand equity campaign, Smucker’s Father Nature 2.0, airing across TV, OLV, Social, Digital, and Commerce. What sets this campaign apart is the sitcom twist. We see the star Father Nature (a loveable stay-at-home dad who just so happens to be married to Mother Nature) interacting with his daughter, Daughter Nature, and the quirky animals around him, all in true sitcom style. Like the initial campaign, we transformed a kitchen into a fantastical natural environment with real, vibrant foliage and animals (Ostrich, King Vulture, Ring-Tailed Lemur, Mini Pig, Fawn, Hedgehog) to truly immerse the 'Nature' household in the outside world. Each Smucker's Natural spot feels like a mini-episode from a classic family sitcom, packed with moments and nostalgic tropes that will take you back to the days of Full House and Family Matters. |
| Media Type | Television |
| Length | |
| Editing Company | Friendshop! |
| Chief Creative Officer | Erica Roberts |
| Group Creative Director | Peter Defries |
| SVP | Peter Defries |
| Group Creative Director | Alan Wilson |
| SVP | Alan Wilson |
| Creative Director | JR Harris |
| Group Executive Producer | Lauren Schneidmuller |
| SVP | Lauren Schneidmuller |
| President | Yuri Lee |
| Group Account Director | Hadas Grossman - VP |
| Account Director | Hadas Grossman - VP |
| Account Executive | Mike Daly |
| Group Strategy Director | Jennifer Baldwin |
| EVP | Jennifer Baldwin |
| Strategist | Tristen Sechi |
| Strategist | Hadas Grossman - VP |
| Strategy Director | Hadas Grossman - VP |
| Project Manager | Nikolay Ilchenko |
| Production Company | Smuggler |
| Director | Randy Krallman |
| Executive Producer | Allison Kunzman |
| Editor | Ben Suenaga |
| Executive Producer | Adam Roe |
| Post Production | Parliament |
| Special Effects / VFX | Phil CROWE |
| Audio | Harbor Pictures |
| Sound Design Company | Harbor Pictures |
| Mix Company | Harbor Pictures |
| Executive Producer | James Dean Wells |
| Creative Lead | Michael Jurasits |
| Music Composer | Thomas Keery |
| Art Director | Molly Prunka |
| Copywriter | Blake Fromkin |
| Art Director | Arthur Germer |
| Copywriter | Zakk Weston |
| Senior Producer | Jamie Zimmerman |
| Lead Business Affairs Manager | Deanna Gattie |
| Business Affairs Manager | Erica Greenfield |
| Account Supervisor | Niketh Raghavan |
| Assistant Account Executive | Sadie McMillan |
| Strategist | Teylor Parks |
| Senior Associate | Magdalena Goss |
| Creative Team | John McIntosh |
| Creative Team | Jade Kim |
| Creative Team | Jay Lee |
| Creative Team | Sohee Lim |
| Creative Team | Keith Sullivan |
| Creative Team | Andy Mower |
| Production | Lexi Stearn |
| Production | Anna Borysewicz |
| Production | Sebastien Le Coz |
| Sound Engineer | Brian Wilkowski |
| Producer | Max Macnow |
| Music Agency | Human |
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