| Title | Luck Is No Coincidence |
| Agency | Atyp |
| Campaign | Luck Is No Coincidence |
| Advertiser | Unibet |
| Brand | Unibet |
| Date of First Broadcast/Publication | 2020 / 1 |
| Business Sector | Lottery & Gambling |
| Tagline | Luck Is No Coincidence |
| Story | An ad to launch the collaboration between Unibet and the Chess World Champion, Magnus Carlsen. Unibet says that luck is no coincidence, so story focuses on all the hard work behind Carlsen’s historical achievements. |
| Philosophy | The impressive amount of hard work behind Magnus Carlsen’s insane results. |
| Problem | To launch the collaboration between Unibet and Magnus Carlsen. |
| Result | A tv ad linking the mind and attitude of the two partners. |
| Media Type | Television |
| Length | |
| Art Director | Kristoffer Reppen |
| Copywriter | Sigurd Solberg |
| Account Director | Hagen Pettersen |
| Account Manager | Ingrid Evensen |
| Director | Kavar Singh |
| Executive Producer | Espen Horn |
| Producer | Nina Lorentzen |
| Director of Photography (DOP) | Oskar Dahlsbakken |
| Editor | Henrik Pedersen |
| Music Composer | Jonathan Sigsworth |
| Sound | Andreas Waag Martinsen |
| Online Artist | Sindre Hammersbøen |
| VFX Supervisor / 3D Lead Artist | Alf M. Løvvold |
| VFX Studio | Gimpville |
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