| Title | Lichtenstein |
| Agency | TWO.AM Agency |
| Campaign | The Art of Playing with Your Food |
| Advertiser | Hasbro |
| Brand | Play-Doh |
| Date of First Broadcast/Publication | 2018 / 6 |
| Business Sector | Toys & Games |
| Tagline | The art of playing with your food. |
| Story | Play-Doh's Kitchen Creations is designed to inspire kids' imaginations around food. It is said that eating is a necessity, but cooking is art - it requires a bit of imagination to bring out the potential in the raw ingredients. This campaign draws parallels between famous artworks using food as a subject (Roy Lichtenstein's Buttered Toast, Andy Warhol's Velvet Underground Banana and Banksy's Soup Cans) and the artist-like creativity that Play-Doh's Kitchen Creations encourages kids to find and to discover the art of playing with their food. |
| Media Type | |
| Executive Creative Director | Marco Russolillo |
| Creative Director | Reijer van der Vlugt |
| Art Director | Simona Potgieter |
| Art Director | Marc Neilson |
| Art Director | Lau Vietti |
| Group Account Director | Will Human |
| Brand Management | Priya Pillay |