Marli Bennet
Account Supervisor at Wunderman Thompson Toronto
Toronto, Canada
TitleThe World's Largest Welcome Mat
Agency
Campaign The World's Largest Welcome Mat
Advertiser HSBC
Brand HSBC
Date of First Broadcast/Publication 2018 / 9
Business Sector Banking, Finance, Law & Insurance
Philosophy HSBC Bank Canada and J. Walter Thompson Toronto wanted to showcase the Canadian spirit of inclusivity on a grand scale. The Welcome Mat was designed as a surprise and delight for returning Canadians, newcomers, visitors & international students arriving at one of North America’s busiest airports, Toronto Pearson. As Canada’s leading international bank with a presence in 67 countries and territories, HSBC Bank Canada is proud to be the bank of choice for many newcomers, visitors and long-time residents in Canada alike.
Media Type Ambient
Length
Creative Director
Art Director
Copywriter
Executive Creative Director
Production Company Producer
Business Director
Account Director
Account Supervisor
Account Supervisor
Account Executive

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