Marc Cowlin

Marc Cowlin

VP Digital and Content Marketing at Duft Watterson
San Francisco, United States

About me

Marc started his career leading PR for Birkenstock (you know, back in the analog days when press releases were printed, placed in a folder and sent via snail mail to reporters). He always got a thrill when his work ended up in the pages of national magazines and the footwear he was promoting ended up in the hands (or on the feet) of celebrities. But living in the thick of San Francisco’s tech boom, he left his job for the dotcom world. In his 8+ year stint at CafePress, Marc’s team pushed the trend of combining PR storytelling with emerging media like social media and blogs to drive awareness and business. By integrating storytelling, data and content across multiple channels, he helped evolve the company’s marketing model into a machine that drove press, web traffic and sales.

Energized by his “discovery” of content marketing, he launched similar programs for B2B companies like Meltwater, This moment and then as Director of Content Marketing and PR at Glassdoor. Today he leads Duft Watterson’s content marketing, PR, and digital marketing out of our San Francisco office. When he’s not thinking about marketing (which is rare), you’ll probably find him with his wife, kids and amazing dog Linus on the trails of Mt. Tamalpais.


VP Content and Digital Marketing
Duft Watterson
United States
2018 - Present (5 years 2 months)
Oversee content marketing, digital marketing, PR and social media for all clients - and - run the California office of Duft Watterson.
Director of Content Marketing
Boise, United States
2016 - 2017 (1 year)
Manage all content marketing, PR and social media for Stoltz Marketing Group clients and oversee the San Francisco Bay Area office and business.
Director, Corporate and Employer Communications
United States
2015 - 2016 (1 year)
So, what do I do every day at Glassdoor? Every day is different, but in a nutshell, I:
- Oversee a strategic B2B communications program that is aligned closely with the demand generation team to deliver leads and meet revenue goals. Program components include content marketing, media relations, analyst relations and influencer marketing.
- Work closely with sales and product marketing to develop strategic communications and employer engagement.
- Act as a corporate spokesperson, and coach other executive spokespeople.
- Lead an analyst relations program that is designed increase Glassdoor's exposure in key industry research.
Sr. Director, Content Marketing
United States
2014 - 2015 (1 year)
Developed and oversaw strategy and implementation for integrated content marketing program with emphasis on content, PR and social media for Thismoment, a cloud based SaaS company that helps customers connect with their customers through content.

Content Marketing: Developed content marketing strategy from the ground up with an emphasis on delivering helpful content to customers and feeding the demand generation engine

Social Media: Developed and launched social media program aimed at delivering content to target audience and driving top-of-funnel traffic

Public Relations: Folded PR into integrated content and corporate communications program to build awareness of corporate news, and speaking/awards programs


BA in Communications

1995 - 1997 (2 years)

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