Clube de Criação - "Re-reborn"

FCB Brasil

FCB Brasil São Paulo, Brazil

6742

Title	Re-reborn
Agency	FCB Brasil
Campaign	Re-reborn
Advertiser	Clube de Criação de SP
Brand	Clube de Criação
Date of First Broadcast/Publication	2018
Business Sector	Advertising Agencies
Story	Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival in a way that was truly new? With an idea that changes like the world: every second. An exclusive algorithm turned every aspect of the campaign into a mutating one: logo, tagline, colours and typography. The result was nine different live posters; each version of them could be seen only once, during a campaign that never repeated itself.
Media Type	Case Study
Advertising Agency	FCB Brasil
Design Agency	FCB Brasil
Chief Creative Director	Joanna Monteiro
Executive Creative Director	Fabio Simoes
Creative Director	Romero Cavalcanti
Copywriter	Sofia Calvit
Copywriter	Nikola Salim
Art Director	Rafael Beretta
Art Director	Juliana Utsch
Art Director	Yan Esteves
Production Company	Saigon Filmes
Production Company	Saigon
Director	Silvio Cunha
Production Company Producer	Marcelo Altschuler
Agency Producer	Charles Nobili
Agency Producer	Ricardo Magozo
Agency Producer	Pedro Lazzuri
Creative technologist	Marcio Bueno
Creative technologist	Victor Odo
Account Manager	Elton Longhi
Account Manager	Pedro Fuhrer
Account Manager	Vanessa Hannud
Account Manager	Isabel Lunardelli
Media Director	Fábio Freitas
Media Director	Vinicius Loschiavo
Project Manager	Suelen Mariano