Philadelphia - "It’s Simply Better with Philadephia 1"

Ogilvy UK

Ogilvy UK London, United Kingdom

2272

Brand: Philadelphia
Country: United Kingdom

Advertiser: Mondelez

Title	It’s Simply Better with Philadephia 1
Agency	Ogilvy UK
Campaign	It’s Simply Better with Philadephia
Advertiser	Mondelez
Brand	Philadelphia
Date of First Broadcast/Publication	2023 / 3
Product	n/a
Business Sector	Cheese
Tagline	it’s simply better with Philadelphia
Story	The light-hearted multi-channel campaign celebrates the high-quality taste of the nation’s favourite cream cheese and reminds the UK that a simple spread of Philly can transform the everyday into something seriously special. The creative features mouth-watering visuals alongside relatable messages to remind people that Philadelphia’s delicious taste elevates whatever snack, meal, or moment you put it in. Running until late April, Simply Better can be seen across rail and roadside OOH, online video and social media, plus in-store and owned channels. One advert shows Ritz biscuits by themselves, paired with another advert next to it that sees the biscuits now accompanied by delicious creamy Philadelphia. Between them, the two placements state that if there’s “one thing we can all agree on... it’s simply better with Philadelphia”.
Media Type	Outdoor/Out of Home
Advertising Manager	Kirsten McPherson
Advertising Manager	Raphael Capitani
Advertising Manager	Nancy Galvin
Creative Director	Andy Davis
Creative Team	Bernard Burton
Creative Team	George Walters
Approval Client	Peter Park
Account Director	Kathryn Smith
Strategy Director	Edward Perenyi
Project Manager	Phoebe Salter
Production Company	Prodigious UK
Creative Director	Andy Davis
Creative Team	Bernard Burton & George Walters
Design Team	Joe Glover, Edie Paskin
Client Lead	Peter Park
Account Director	Kathryn Smith
Strategy Director	Edward Perenyi
Project Manager	Phoebe Salter
Offline Production	Sue Streatfield
Art-Buying	Ross Walker