Ushuaia TV - "Mon Assiette, ma planète"

BRAND STATION

BRAND STATION Paris, France

1189

Title	Mon Assiette, ma planète
Agency	BRAND STATION
Campaign	Mon Assiette, ma planète
Advertiser	Groupe TF1
Brand	Ushuaia TV
Posted	October 2018
Business Sector	TV/Radio Programs & Stations
Tagline	Every week people throw away the equivalent of a full meal.
Story	On the occasion of the national day against food waste on October 16th, Ushuaia TV has created its own anti-waste activist group acting in the capital city streets so that to make people aware of this general interest issue. Every week people throw away the equivalent of a full meal. This message was posted on more than 1000 trash cans in Paris. In addition to what has already been undertaken on the field, a video available on the channel social networks show activists in action on a bin. We have followed them until the end of their show and finally discovered that they converted the bin into a real "food market" using a neon light. In this way, the message refers to the amount of still edible food that we daily throw away. Our planet's future will also be determined by what is in our plates.
Media Type	Television & Cinema
Length	68 seconds
Art Director	Hugo Venutier
Photographer	William Keo