| Title | UnOrange |
| Agency | Leo Burnett Bucharest |
| Campaign | Scan Orange, win magenta |
| Advertiser | Telekom Romania |
| Brand | Telekom |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Telecommunications Services |
| Philosophy | Telekom uses music events to connect to millennials. But Untold, one of the biggest music festivals in Europe, is sponsored by Orange. To highjack the conversation, we offered free accommodation. We transformed the flagship store into a hotel. To promote it we created an app that detected any Orange ad and transformed it into a Telekom’s ad. We asked people to scan them using our app to win their accommodation. We introduced the app using a 360-communication mix TV, outdoor and banners, all placed next to Orange ads. +100.000 people used the app + Telekom ranked 2nd most popular Untold sponsor without even being an official sponsor! |
| Media Type | Applications |
| Executive Creative Director | Ali Bati |
| Creative Director | Alin Marghidanu |
| Art Director | Silvana Frinculescu |
| Copywriter | Miruna Potop |
| Account Management | Mihai Lucanu |
| Account Management | Laura Moisa |
| Account Management | Maria Ilea |
| Client Director | Ruxandra Rau |
| Client Director | Stefania Rusu |
| Media Team | Ciprian Postelnicu |
| Managing Director | Diana Alexa |
| Managing Director | Victor Stroe |
| Senior Media Planner | Corina Bratu |
| Production Company | Studioset |
| Director | Florin Ivan |
| Director of Photography (DOP) | Dan Petru |
| Music | Stefan Crisan |
| Agency Producer | Alexandru Zlavog |
| Post Production | Claudiu Trif |
| Digital Strategist | Maria Zvinca |
| Digital Creative Director | Andreea Mantescu |
| Additional Credit | Dan Frinculescu |