| Title | 7up Gold |
| Agency |
BERLIN SCL
|
| Campaign |
Still available in the ocean
|
| Advertiser |
Plastic Oceans Foundation
|
| Brand |
Fundación Meri
|
| Date of First Broadcast/Publication |
2021 / 8
|
| Business Sector | Environmental & Ecological Issues
|
| Story | Stories about people on beaches finding plastic trash from discontinued brands and products that no longer exist are more common these days. The main reason behind this fact is that plastic can take 500 years to biodegrade in the ocean. Fundación Meri and Plastic Oceans partnered to get more awareness about this issue and help educate people to protect marine biodiversity from plastic pollution. |
| Philosophy | Discontinued around the world, still available in the ocean. |
| Problem | Stories about people on beaches finding plastic trash from discontinued brands and products that no longer exist are more common these days. The main reason behind this fact is that plastic can take 500 years to biodegrade in the ocean. |
| Result | Fundación Meri and Plastic Oceans partnered to get more awareness about this issue and help educate people to protect marine biodiversity from plastic pollution. |
| Media Type |
Print
|
| Chief Executive Officer (CEO) |
Cristián Rojas
|
| Creative Director, Copywriter |
Nicolás Pérez
|
| Creative Director, Art |
Eugenio Spencer
|
| Lead Art Director |
Cristián Mugarra
|
| Art Director |
Esteban Calvo
|
| Art Director |
Jorge Henríquez
|
| Art Director |
Carlos Morales
|
| Copywriter |
Camila Pérez
|
| Senior Copywriter |
Patricio Orellana
|
| Director/Photographer |
Schkolnick
|
| Retoucher |
Damian Balmaceda
|
