| Title | Peace Pizza Boxes |
| Agency | Ki Saigon |
| Campaign | Peace Pizza Boxes |
| Advertiser | 4PS Corporation |
| Brand | Pizza 4P's |
| Posted | November 2021 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | RE-ENGINEERING PIZZAS BOXES TO MAKE THEM A SYMBOL OF PEACE Pizza 4Ps is a loved chain of restaurants in Vietnam that has been featured in New York times & BBC for their unique pizza experience. They have a mission to make the world smile for peace & wanted to bring this life on World Peace Day – September 21st 2020. The agency came up with a novel concept to combine the flavors of countries in conflict and make them live in harmony on a pizza. To prove if ingredients can be together on a pizza, so can we on the planet. Over many months, Pizza 4ps chefs Mr. Shotaro Hirukawa & Ms. Natsumi Kobayashi created three ‘Peace Pizzas’: India & Pakistan China & USA Israel & Palestine To bring this idea to life, the agency decided to re-engineer the Pizza 4Ps pizza box and turn it into a garden of peace. First the design team created colors and shapes combining the colors of the flags of the mentioned countries. These colors were then transformed in 27 individual flower patterns. The flower patterns were three-dimensional and worked as a pop up. All the flowers were handmade & custom built. The pizza box itself was modified to keep the flower on the top of the box, where the flower unfolds itself and is revealed. The pizza box gives a sense of peace & tranquility, when someone enjoys the harmony of the flavors. When one opens the box a small poem for peace was written with the intent behind the project. An additional 250 boxes that were displayed at a one-week long celebration, where the Peace Pizzas were sold at the restaurants’ marque venue. 100% of the proceeds from the sale of the peace pizzas is to go to UN Peacebuilding Fund. |
| Media Type | Case Study |
| Length | |
| Planning Director | Indraneel Guha |
| Executive Creative Director | Kumkum Fernando |
| Creative Team | Chung Hoang |
| Creative Team | Quang Nguyen |
| Copywriter | Indraneel Guha |
| Production Manager | Tue Nguyen |
| Production Manager | Khanh Tran |
| Photography Studio | VAIB |
| Photographer | Wing Chan |
| Illustrator | Duc Luong |
| Artist | Zac Buehner |