| Title | McDonald's |
| Agency | Cossette |
| Campaign | Air Time |
| Advertiser | SickKids Foundation |
| Brand | SickKids Foundation |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Philosophy | Cystic Fibrosis is the most common fatal genetic disease affecting Canadian children. For Cystic Fibrosis Month (May), SickKids Hospital needed a breakthrough way to spread awareness of the disease, and raise donations for research. |
| Media Type | Radio |
| Length | |
| Production Company | Pirate Toronto |
| Client Team Director | Lori Davison |
| Client Team Director | Kate Torrance |
| Client Team Director | Sandra Chiovitti |
| Client Team Director | Lisa Charendoff |
| Client Team Director | Tina Tieu-Lafrance |
| Media Agency | Cossette Media |
| Media Agency | OMD Toronto |
| Media Planner | Brooke Leland |
| Media Planner | Diane Devries |
| Media Planner | Ivona Richert-Hugo |
| Media Planner | Brianna Gilmour |
| Media Director | Jammie Ogle |
| Account Director | Andrea O'Donnell |
| Account Director | Melissa Levenberg |
| Communications Director | Tanya Black |
| Business Director | Tishan Canagasaby |
| Global Chief Creative Officer | Carlos Moreno |
| Global Chief Creative Officer | Peter Ignazi |
| Associate Creative Director | Jonathan Guy |
| Copywriter | Simon Rogers |
| Agency Producer | Erica Metcalfe |
| Technical Director | Sukhdeep Gill |
| Director | Tom Eymundson |
| Executive Producer | Maggie Blouin Pearl |