| Title | Save Wild. Identity |
| Agency | Leo Burnett Kyiv |
| Campaign | Save Wild |
| Advertiser | SaveWild Fund |
| Brand | SaveWild Fund |
| Posted | November 2018 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | We chose forest, as a symbol of this natural environment, and showed it with the tree rings. They seem to protect wild animals in the heartwood.Light scuffs, prints of branches and leaves - developed brand identity stays natural in all materials and textures. In addition, «living» rings even more emphasize a value and fragility of life, circled by them.Bear`s silhouette illustrates a key working direction of the fund. However, rings can be easily transformed to any shapes. New fund`s direction – new animal`s protection. |
| Problem | SaveWild fund provides a home for wild animals in captivity. By creating the most natural conditions, it helps a wildlife in its further recovery and regeneration. |
| Media Type | Packaging, Branding & Design |
| Managing Director | Svitlana Zagidko |
| Creative Director | Anatoliy Davydov |
| Designer | Stas Aristov |
| Designer | Polina Chegrenets |
| Copywriter | Marko Shariy |
| Copywriter | Oksana Dubyk |
More Work
SEE ALLEcoDiary (Board)
- BRAND:
- Leo Burnett Ukraine
- AGENCY:
- Leo Burnett Kyiv