Title | McMuffin |
Agency | Leo Burnett |
Campaign | Iconic Stacks |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2020 / 1 |
Business Sector | Restaurants & Fast Food |
Philosophy | Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing. |
Media Type | Outdoor/Out of Home |
Chief Creative Officer | Chaka Sobhani |
Creative Director | Pete Heyes |
Art Director | James Millers |
Copywriter | Andrew Long |
Designer | David Schwen |
Designer | Jake Arnold |
Head of Design | Phil Bosher |
Account Director | Steph Bates |
Senior Account Manager | Robert Ellen |
Account Executive | Callum Matthews |
Project Director | Emily Green |
Marketing Manager | Hannah Pain |
Campaign Assistant | John McClure |