Chaka brings with her 20 years of experience from both the advertising and broadcast industries, notably setting up ITV Creative and becoming its first creative director.
She started her career as a comedy and performance writer in the broadcast arena before joining the Fox network. She created its branding and advertising as it successfully launched its kids channels across Europe and the Middle East.
Chaka went on to write and direct film and content for ITV, becoming the creative director of ITV Creative, ITV’s in-house agency. Chaka built up ITV Creative to more than 100 staff, overseeing innovative multi-platform ideas on every channel including TV, film, digital, experiential and social. While at ITV Creative, Chaka was responsible for creating campaigns for many of the channels’ top drama, entertainment and sport shows, as well as the branding for all the ITV channels and platforms. As an award-winning director, she directed campaigns for “Jonathan Ross,” “Ant and Dec,” “The Brits,” “Secret Diary of a Call Girl,” “Coronation Street,” “Emmerdale” and “Girls Aloud” during her time at ITV Creative.
From ITV Creative, Chaka moved to the agency side to join Mother in 2013.
Mark Tutssel, global chief creative officer Leo Burnett Worldwide said, "Chaka is a rare talent, a different flavor of CCO, whose non-traditional mix of experience is perfectly matched to the transformational needs of progressive clients."
Paul Lawson, CEO of Leo Burnett London said, “Chaka’s pedigree marks her out as a very contemporary and exciting creative leader. Her background is unique, having worked both agency and client-side, as well as being highly experienced in production and is an award-winning director too. I believe she is the perfect fit for our ambitions. She has bucket loads of charisma and enthusiasm to engage and inspire, and she commands great loyalty from colleagues and teams alike. I know we’re going to enjoy working together.”
Chaka Sobhani said, “What can I say, it’s an utter privilege to join an agency with such heritage and hutzpah, and with so many cracking people to boot. Big brands, big ambitions and big hearts. I’m a very lucky girl.”
As chief creative officer, Chaka will partner with Lawson; Josh Bullmore, chief strategy officer; and Sarah Baumann, deputy CEO, on the agency’s senior leadership team.