| Title | Heinz on Film |
| Brief | Every award season, a few of Hollywood’s greats get snubbed, and nobody understands that feeling more than Heinz Ketchup. The red condiment has appeared in hundreds of Hollywood classics, yet never received any recognition.So, just days before the biggest award show, Heinz created its own IMDb page to officially get in the credits of all the movies they’ve been in over the years. But IMDb shut the page down.To take action, Heinz launched a video calling on all Canadians to help prove its credibility as an actor, by sharing their favourite movie featuring Heinz Ketchup on the brand’s social posts. The first 1,000 Canadians to participate received a free bottle of Heinz Ketchup. The responses were so overwhelming that Heinz decided to double the giveaway. |
| Agency |
Rethink Communications Inc.
|
| Campaign |
Heinz on Film
|
| Advertiser |
H.J. Heinz
|
| Brand |
Heinz
|
| Posted | December 2020 |
| Business Sector | Mayonnaise, Ketchup, Mustards
|
| Story | Every award season, a few of Hollywood’s greats get snubbed, and nobody understands that feeling more than Heinz Ketchup. The red condiment has appeared in hundreds of Hollywood classics, yet never received any recognition.So, just days before the biggest award show, Heinz created its own IMDb page to officially get in the credits of all the movies they’ve been in over the years. But IMDb shut the page down.To take action, Heinz launched a video calling on all Canadians to help prove its credibility as an actor, by sharing their favourite movie featuring Heinz Ketchup on the brand’s social posts. The first 1,000 Canadians to participate received a free bottle of Heinz Ketchup. The responses were so overwhelming that Heinz decided to double the giveaway. |
| Media Type |
Case Study
|
| Sound Design Company |
Vapor Music Group
|
| Chief Creative Officer |
Aaron Starkman
|
| Creative Director |
Mike Dubrick
|
| Creative Director |
Nicolas Quintal
|
| Art Director |
Hayley Hinkley
|
| Art Director |
Mathieu Lacombe
|
| Art Director |
Maxime Sauté
|
| Copywriter |
Jacquelyn Parent
|
| Copywriter |
Vanessa Harbec
|
| Copywriter |
Xavier Blais
|
| Designer |
Erin Maguire
|
| Strategist |
Julian Morgan
|
| Production Company Producer |
Anna Tricinci
|
| Production Coordinator |
Spencer J. Houghton
|
| Editor |
Stephen Parker
|
| Post Production |
R+D Productions
|
| Other |
R+D Productions
|
|
Art Mullin
|
| Account Director |
Amy Greenspoon
|
| Account Director |
Kai de Bryun Kops
|
| Account Manager |
Sarah Shiff
|