Volkswagen - "The No Show Room"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

Awards

4151

Brand: Volkswagen
Country: Sweden

Advertiser: Volkswagen

Title	The No Show Room
Agency	Nord DDB STO
Campaign	The No Show Room
Advertiser	Volkswagen
Brand	Volkswagen
Posted	December 2020
Business Sector	Automotive
Story	To show how winter-adjusted the Passat Alltrack really is, Volkswagen placed it in its natural habitat by launching the world’s most remote showroom – The No Show…Room. It’s hard to get to, but easy to drive away from – in a four-wheel drive Volkswagen Passat Alltrack. To activate the campaign, Volkswagen announced that the first person to find the new showroom, wins the car. To help people find it, they shared clues online and offline, by hijacking the entire winter campaign and planting clues in all touchpoints, from print ads to prerolls on YouTube. The clues unlocked the coordinates to the showroom, bit by bit.
Problem	Volkswagen cars are specifically adjusted for the Swedish winter. For their winter campaign, they wanted to highlight their new, four-wheel drive Passat Alltrack. The brief was to talk about the car and its winter adjusted features in an engaging way that stands out from other car brands, while also activating Volkswagen’s sponsorship of the Swedish national cross-country Ski Team.
Media Type	Case Study
Client Director	Maja Björklén
Client Manager	Linda Lonaeus
Chief Creative Officer	Andreas Dahlqvist
Creative Lead	Simon Higby
Art Director	Anna Salonen
Copywriter	Daga Simonsson
Copywriter	Per Sundin
Copywriter	Hans Malm
PR Director	Susanne Johansson
Account Planner	Johan Rynell
Social Media Expert	Jonas Eriksson
CONTENT MANAGER	Jonas Eriksson
Designer	Martin Thor
Designer	Sebastian Reinbring
Designer	Peter Danielsson
Designer	Mikael Norberg
Digital Director	Prince Talhaoui
Digital Design	Mattias Nordenham
Interactive Producer	Erik Hagström
Agency Producer	Jacob Fagerström
Agency Producer	House Agency
Production Company	Camp David Films
Media Agency	Phd