| Title | Lipstick |
| Agency | McCann Düsseldorf |
| Campaign | This is an ad for men |
| Advertiser | L'Oréal |
| Brand | L'Oréal |
| Date of First Broadcast/Publication | 2019 / 3 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Tagline | Hire more women in leadership roles. We are all worth it |
| Philosophy | The sad truth about gender equality in Germany: Men dominate the management and executive boards - with 91.4%. Time to prove that women belong in leadership too. Based on a data project, L'Oreal Paris collected and analyzed several studies and data sets with results that led to the first cosmetic advertising for men. Simplified infographics with products prove that women belong in leadership roles. For good reasons: With women in 30% of management positions profitability increases by 15%. They perform 24% better in management reviews. And help to develop more innovations, for example with 20% more patents per year. All this speaks a clear anguage...which is also understood by the decision-makers in listed companies: men. |
| Media Type | |
| Chief Creative Officer | Sebastian Hardieck |
| Executive Creative Director | Serdar Kantekin |
| Copywriter | Schakir Islamow |
| Art Director | Berkant Yerli |
| Artworker | Jonas Boamah |
| Retoucher | Martin Komora |
| Digital Retouch | Max Hornäk |
| Print Producer | Oliver Hugo |
| Photographer | Thomas Steuer |
| Client Services Director | Sabine Bülow |
| Account Manager | Katrin Weber |
| Brand Strategy Director | Christian Bihn |
| Strategic Planner | Deborah Schaper |
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