Title | Penas Blancas |
Agency | VML Colombia |
Campaign | Safety Distance |
Advertiser | Amnesty International |
Brand | Amnesty International |
Date of First Broadcast/Publication | 2021 / 6 |
Business Sector | Human Rights |
Tagline | During the pandemic, 2 meters are not sufficiently safe for those who are repressed by the government. |
Story | Thousands of Central American migrants leave their countries in search of a better future, even during the COVID-19 pandemic. Through the language of "Social Distancing", we show the parallel between the distance that saves some people's lives, and how for the migrant population of Central America, two meters are not enough. |
Media Type | |
Chief Executive Officer (CEO) | Catalina Sánchez |
Chief Creative Officer | Santiago Cuesta |
Creative Director | Cristian Forero Yusti |
Art Director | Jéssica Gómez |
Art Director | Andrés Gomez |
Copywriter | Sara Vega Mateus |
Illustrator | Mateo Aguirre |