Having previously worked for DDB in their Chicago, NY, Miami, Puerto Rico, and Colombia offices, Santiago has been with VMLY&R since December 2019 as Chief Creative Officer.
His work for clients such as Clorox, Unilever, and Coca-Cola, has been recognized in festivals such as Cannes Lions, Clio, London International Awards, One Show, NY Festivals, Epica, Ojo de Iberoamerica, and EFFIE, and mentioned on AdWeek, Mashable, Forbes, Time Magazine, and hundreds of specialty publications around the world.
Santiago studied marketing, advertising, and music in Bogota, and screenwriting in NY and Seattle. He also worked as a teacher at Brother Creative School and have taught workshops and seminars in multiple academic institutions, including Miami Ad School. In addition, he has taken part as a juror at festivals like AdStars (South Korea), Cúspide (Puerto Rico), and Antigüa (Guatemala).
As former vocalist and guitarist of the dance-punk band Nicer Dicers, Santiago shared the stage with artists such as 30 Seconds to Mars and A Place to Bury Strangers.