Title | The Spotify Effect: Digital Poster (Still) |
Agency | FCB Worldwide |
Campaign | The Spotify Effect |
Advertiser | Spotify |
Brand | Spotify |
Date of First Broadcast/Publication | 2024 / 4 |
Business Sector | Internet Sites (Excluding ISPs) / Apps. |
Story | Did you know that people are 15% happier and more relaxed after streaming audio on Spotify vs. scrolling on social media? On Spotify, our users are fully immersed and become a more positive version of themselves – happier, more informed and more connected to their emotions. Advertisers benefit from that halo effect, resulting in greater impact for their brand – that’s The Spotify Effect. Now, just in time for NewFronts, when the ad industry flocks to NYC, Spotify Advertising is launching its latest brand campaign that shines a light on The Spotify Effect. Through digital OOH, Spotify will speak directly to brand marketers and media buyers with ads featuring songs from some of the biggest creators on Spotify, illustrating how on other platforms, ads wash over people while they’re mindlessly scrolling. On Spotify, our content actually makes people feel something, which makes advertising work better. One ad proclaims that a marketing strategy without Spotify sounds like ‘Whatever’ by Kygo/Ava Max, while a marketing plan with Spotify is ‘Big Energy’ by Latto. |
Media Type | Outdoor/Out of Home |
Chief Creative Officer | Tara O |
Chief Creative Officer | Michael Aimette |
EVP | Tara O |
EVP | Gary Resch |
Executive Creative Director | Tara O |
Executive Creative Director | Gary Resch |
Associate Creative Director | Tara O |
Associate Creative Director | Roxane Schneider |
Associate Creative Director | Pieter Claeys |
Art Supervisor | Tara O |
Art Supervisor | Matthew Sy |
Art Supervisor | Jenq Cheng |
Design | Tara O |
Design | Matthew Sy |
Design | Jenq Cheng |
Creative Director | Tara O |
Creative Director | Simon Dolsten |
Design Director | Tara O |
Design Director | Eric Benitez |
Art Director | Tara O |
Art Director | Victoria Rocha |
Designer | Tara O |
SVP | Tara O |
SVP | Nick Williams |
Head of Production | Tara O |
Head of Production | Nick Williams |
Content | Tara O |
Content | Nick Williams |
Studio Director | Tara O |
Studio Director | Jackie Helfgott |
Director of Business Affairs | Tara O |
Director of Business Affairs | Janice Katz |
SVP | Tara Graff |
Group Account Director | Tara O |
Group Account Director | Tara Graff |
Management Supervisor | Tara O |
Management Supervisor | Jessie Gwilt |
Chief Strategy Officer | Tara O |
Chief Strategy Officer | Todd Sussman |
Strategy Director | Tara O |
Strategy Director | Kelsey Steele |
Strategist | Tara O |
Strategist | Michael Schonfeld |
Animation | Tara O |
3D Character | Tara O |
Animation | Andy Kennedy |
3D Character | Andy Kennedy |
Designer | Andy Kennedy |
Creative Partner | Danilo Boer |
Integrated Producer | Margot Meyerhoff |
Scenic Designer | Simon Fernandes |
Art Director | Vitor Favero |
Post Production | Matt Klein |
Project Manager | Stefany Garcia |