Title | Perussian Prices |
Agency | Fahrenheit DDB |
Campaign | Perussian |
Advertiser | Plaza Vea |
Brand | Plaza Vea |
Date of First Broadcast/Publication | 2019 / 5 |
Business Sector | Department Stores, Supermarkets |
Story | After 36 years, Peru finally qualified to a World Cup. There was just one problem: this tournament took place in Russia, a more expensive country. And with thousands of Peruvian fans doing the impossible to get there, we knew we had to do something for them; so we used our well-known low prices to plan a great idea. We located the 3 main supermarkets in the cities where Peru was going to play - Saransk, Yekaterinburg, and Sochi – and made a unique agreement with them: to lower their prices, so they could match the ones in Peru. By doing this; Peruvian fans saved plenty of money, and all they had to do was to show their ID. |
Media Type | Promotion & Event |
Length | |
Executive Creative Director | Ricardo Chadwick |
General Creative Director | Luciano Leone |
General Creative Director | Sérgio Franco |
Head of Art | Luciano Leone |
Art Director | Walter de la Cruz |
Art Director | Estuardo Salazar |
Copywriter | Victor Luna |
Copywriter | Renzo Airaldi |
Copywriter | Luis Castañeda |
General Account Director | Alberto Goachet |
Account Director | Andrea Gomero |
Account Executive | Andrea Pajares |
Account Executive | Fiorela Gallardo |
Production | Leicy Márquez |
Production | Vane Díaz |
Planning Team | Ricardo Rentería |
Planning Team | Renato Arauco |
Post-production Supervisor | Jorge Luis Áviles |
Post Production | Orlando Huaranga |
Production Company | Canica Films |
Director | María Teresa Benvenuto |
Director | Ricardo Chadwick |
Director of Photography (DOP) | Sergio Franco Tosso |
Audio | Audiopost |