| Title | Working Child |
| Agency | Ogilvy India |
| Campaign | Working child |
| Advertiser | CRY |
| Brand | CRY |
| Posted | June 2019 |
| Business Sector | Human Rights |
| Story | In India, about 33 million children between the ages of 5 and 18 years are subject to child labour. Through the visual, we metaphorically show how children shut themselves in, when they are put to labour and not into schools. We show this via 3 visuals - that of a child mason finishing up her brick box, a child carpenter finishing up his wooden box and a child welder finishing up his metal box. Child labour ends childhood. |
| Media Type | Television & Cinema |
| Length | |
| Advertising Agency | Ogilvy India |
| Creative Director | Srreram Athray |
| Creative Director | Elizabeth Dias |
| Photographer | shreyas surve surve |
More Work
SEE ALLPainted By Paint 4
- BRAND:
- Dulux
- AGENCY:
- Taproot Dentsu
Painted By Paint 2
- BRAND:
- Dulux
- AGENCY:
- Taproot Dentsu
Painted By Paint
- BRAND:
- Dulux
- AGENCY:
- Taproot Dentsu
Paint flow
- BRAND:
- Dulux
- AGENCY:
- Taproot Dentsu
Child mason
- BRAND:
- CRY
- AGENCY:
- Ogilvy India
Child carpenter
- BRAND:
- CRY
- AGENCY:
- Ogilvy India
Child welder
- BRAND:
- CRY
- AGENCY:
- Ogilvy India
Painted By Paint
- BRAND:
- Dulux
- AGENCY:
- Taproot Dentsu