| Title | We Are All Bold |
| Agency | TAXI VML Montréal |
| Campaign | We Are All Proud |
| Advertiser | Fido |
| Brand | Fido |
| Posted | October 2019 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Tagline | Living your truth inspires progress for all |
| Story | In honour of the 50-year anniversary of the Stonewall Inn uprising, Fido and TAXI partnered with these inspiring and progressive LGBTQ2S+ trailblazers: Michael Sam, Brooke Lynn Hytes, Kaitlyn Alexander and Tranna Wintour. The We Are All Proud campaign aimed to highlight values expressed in the LGBTQ2S+ community, so that others could learn from and live by their courage, boldness, vulnerability, and authenticity. Every challenge the community has overcome helps push Canadian society forward, and gives us reasons to be proud. |
| Media Type | Digital |
| Length | |
| Producer | Chantal Wakil |
| Strategic Planner | Julia Belouis |
| Copywriter | Vincent LeBlanc |
More Work
SEE ALLLiving Stories by Penguin Random House Canada
- BRAND:
- Penguin Random House Canada
- AGENCY:
- Rethink Communications Inc.
We Are All Courageous
- BRAND:
- Fido
- AGENCY:
- TAXI VML Montréal
We Are All Authentic
- BRAND:
- Fido
- AGENCY:
- TAXI VML Montréal
Wild posting
- BRAND:
- Fido
- AGENCY:
- TAXI VML Montréal
Vulnerable
- BRAND:
- Fido
- AGENCY:
- TAXI VML Montréal
Bold
- BRAND:
- Fido
- AGENCY:
- TAXI VML Montréal
Authentic
- BRAND:
- Fido
- AGENCY:
- TAXI VML Montréal
We Are All Proud Vunerable
- BRAND:
- Fido
- AGENCY:
- TAXI VML Montréal