| Title | Zac Efron’s Performance Test |
| Agency | Bindery |
| Campaign | Zac Efron’s Performance Test |
| Advertiser | Bombas |
| Brand | Bombas |
| Date of First Broadcast/Publication | 2020 / 1 |
| Business Sector | Tights, Socks, Stockings |
| Philosophy | Zac Efron never holds anything back – not when he's singing in a high school, not when he's rescuing people on the beach, and certainly not when he's testing Bombas Hex Tec performance socks. In a humorous new campaign created by NYC-based indie film and content studio Bindery and in partnership with Bombas, a comfort-focused DTC apparel brand, the spots enlist Efron to test out its performance socks and make sure that they live up to the “Efron standard.” In the :90 hero spot, Efron receives a box of Hex Tec socks from Bombas co-founders - Dave Heath and Randy Goldberg - asking him to put them through the ringer. Efron then engineers a series of tests...some more unconventional than others. |
| Media Type | Digital |
| Length | |
| Founder, Chief Brand Officer | Randy Goldberg |
| Founder & CCO | Aaron Work |
| VP of Communications | Emily Hofsetter |
| VP, Content | Jessica Krantz |
| Copywriter | Sam Bartos |
| Founder | Greg Beauchamp |
| Partner, Executive Producer | Carter Collins |
| Producer | Jason Goldman |
| DP | Luca Fantini |
| Editor | matt dunn |
| Head of Post Production | Jen Gothard |
| Colorist | Pete Steusloff |
| Actor / Celebrity | Zac Efron |