| Title | Egret |
| Agency |
Longplay 360
|
| Campaign |
Notes
|
| Advertiser |
National Forum for the Defense and Protection of Animals
|
| Brand |
FNPDA
|
| Date of First Broadcast/Publication |
2011 / 10
|
| Business Sector | Environmental & Animal Issues
|
| Tagline | They had placed animals in our money. Now help us to invert the order. |
| Story | The idea of the campaign was to raise money to help the Fórum Nacional de Defesa e Proteção Animal (FNDPA). The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Philosophy | The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Problem | The Fórum Nacional de Proteção e Defesa Animal (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey for the animals. |
| Result | The LongPlay's campaign developed for the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. |
| Media Type |
Print
|
| Copywriter |
Marcel Petroff
|
| Art Director |
Eduardo Basque
|
| Photographer |
Luciano Munhoz
|
| Creative Director |
Fernando Luna
|
