Luis Gaitán
President, Chief Creative Officer at Grey Mexico
México, Mexico
TitlePringles Mic
Agency
Campaign Caso Pringles Corto
Advertiser Kellogg's
Brand Pringles
Date of First Broadcast/Publication 2023 / 9
Business Sector Food
Story "In the midst of the gaming world's explosive growth, witnessing a staggering 117% surge in video game streaming on Twitch and a 118% rise on Facebook Gaming in 2021, Pringles enters the scene as a strategic ally. With gaming enthusiasts investing over $100 billion in streaming accessories, the quest for unique content has become paramount. Against this backdrop, Pringles introduces a game-changing concept: The All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device All-In-One Can Pack. This innovation transcends being a mere accessory; it's an embodiment of Pringles' dedication to enhancing the gaming experience. Seamlessly transforming its iconic can into a microphone amplifier, Pringles acknowledges the evolving aspirations of gamers – to not just play, but to create captivating content. The transition is facilitated by subtle yet effective stickers and micro-perforations, optimizing sound transmission to headphones and creating a semi-professional acoustic environment that resonates with the needs of gamers. Beyond its hardware evolution, this concept encapsulates the spirit of community. Pringles recognizes that gamers are influencers, storytellers, and trendsetters. In a gesture of authenticity and camaraderie, these limited edition packs find their way to influential gaming figures, amplifying their voices within the gaming universe. In essence, Pringles not only embraces gaming but also empowers gamers to amplify their impact, bridging the gap between snacking and extraordinary gaming moments."
Media Type Case Study
Length
President
President
Chief Creative Officer
Chief Executive Officer (CEO)
General Creative Director
Creative Director
Copywriter
Art Director
Art Director
Post Production
Post Production
Post Production

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