| Title | The Right to Care Card (board) |
| Agency | MullenLowe TREYNA |
| Campaign | The Right to Care Card |
| Advertiser | Quezon City Local Government |
| Brand | Quezon City Local Government |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Government & Other Authorities |
| Story | In the Philippines, it’s illegal for queer couples to make decisions for each other during medical emergencies. Hospitals only allow the next-of-kin to do this. To remedy this healthcare injustice, The Quezon City government launched The Right to Care card during Southeast Asia’s biggest Pride March. This card repurposes a Special Power of Attorney (legal document commonly used in financial transactions) into portable proof that grants LGBTQ couples decision-making rights during medical emergencies. 50% of Pride-content on Twitter was about the card, with 132 organic media pick-ups and 85.2 million organic impressions. The inaugural batch started with 1,462 registrations and is still increasing daily. Department of Health and Commission on Human Rights declared national support. Other cities work to implement the card, too. |
| Media Type | Case Study |
| Chief Creative Officer | Abi Aquino |
| Executive Creative Director | Roman Carlo Olivarez |
| Creative Director | Mylo De Borja |
| Art Director | Adrian De Guzman |
| Creative Lead | Leigh Reyes |
| Client Services Director | Aimee Sarmiento |
| Account Director | Trina Nadela |
| Account Manager | Pau Frayco |
| Account Manager | Kryzzle Gaspay |
| Creative Director | Jopy Arnaldo |
| Art Director | Krystel Ybañez |
| Copywriter | Paulo Dela Rosa |
| Copywriter | Xanti Gonzales |
| Copywriter | Jam Pascual |
| Copywriter | Julian Bato |
| PR Director | Tricia Kiocho |
| PR manager | Gerald Lim |
| Media Relations | Iris del Fierro |
| Media Relations | Nikka Ramos |
| Chief Technology Officer | Francis Bautista |
| Developer | Rhea Etable |
| UI Designer | Cristina Guanzon |