Rocio Cuadra

Rocio Cuadra

VP Creative at Only IF
Mexico, Mexico

About me

I was included by Latin Spots as one of the most promising Creative Directors in Latinamerica and named as Woman to Watch Mexico 2019.

I have achieved various important awards, including Gran EFFIE Latinamerica 2015, Risk Taker and Best in Show at IAB Mexico Festival 2016 and 2017, FIAP 2016, El Sol de Madrid 2019 and Cannes Lions 2019.

I have been a jury-member for a number of festivals, including Círculo de Oro 2017, Ciclope Festival 2018, Cannes Lions 2018, Grand Jury of the Sol de Madrid 2019, Ojo de Iberoamerica, Condor de Ecuador, President of the Círculo de Oro 2020 and I will soon be taking part in the IAB Mixx and FIAP Miami 2020.


Vice President Creative
ONLY IF · The How Company
2014 - Present (8 years)
From the end of 2014 until now, I have been working as creative vice-president for Only IF, managing to locate the agency as number one twice in a row at the IAB awards for the first in the history of the company, in partnership with brands such as ABInBev and Coca-Cola. I was jury at Cannes Lyons and Cyclope Latino 2018.
I was one of the Women to Watch Mexico 2019, and was selected as grand jury for the Sol de Madrid.

Principal Creative Director
Arrechedera Claverol
2007 - 2014 (7 years)
I led Arrechedera Claverol creative team for 7 years, with several awards among which stand being named by Advertising Age in 2009 as one of the most creative Volkswagen agencies on a global scale and Independent Agency in 2013. In addition, I was included by LatinSpots as one of the most promising creative directors in Latin America.
Executive Creative Director
México City, Mexico
2006 - 2007 (1 year)
I became Associate Creative Director at Ogilvy & Mather leading accounts such as Coca-Cola, Gandhi and Panasonic with which I obtained several national and international awards.
Art Director
Mexico City, Mexico
2001 - 2005 (4 years)
I started my career 15 years ago in DDB Mexico; place I consider my first school.
I was part of a creative team that led the after mentioned agency to be the most creative in the country 5 years in a row with brands such as VW, Dormimundo and Michelin.


Licenciatura - Diseño gráfico

1992 - 1997 (5 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

Similar Talent

Leah Renbaum
Saatchi & Saatchi
Richard Glendenning
Wieden + Kennedy
Pieter Claeys
Happiness FCB
Selma Ahmed
Dragos Giol
Kevin Cabulli
La América
Breno Costa
La América
Pepe Razuri
VP creative
Publicis Perú

Create a free Talent profile and become a member of AdForum

Get Started