| Title | Grazing |
| Agency | Paz Comunicação Estratégica |
| Campaign | Much more than trees |
| Advertiser | Só Ação |
| Brand | Só Ação |
| Posted | January 2012 |
| Business Sector | Environmental & Ecological Issues |
| Tagline | Much more than trees. Preserve |
| Philosophy | In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Duran, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas. |
| Media Type | Outdoor/Out of Home |
| Illustrator | Lorenzo Durán |
| Copywriter | Leonardo Parnes |
| Art Director | Marcelo Maciel |
| Creative Director | Leonardo Parnes |
| Executive Creative Director | Haroldo Cardoso |
| Director | Einhart Jacome da Paz |
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