| Title | The Voice of Cigarette |
| Agency | NEOGAMA |
| Campaign | The Voice of Cigarette |
| Advertiser | ADESF / Association for Smokers Awareness |
| Brand | ADESF / Association for Smokers Awarness |
| Date of First Broadcast/Publication | 2015 / 12 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Philosophy | Smoking can increase by 40% the chance of laryngeal cancer.And there is still people who thinks is cool to brag about smoking onTwitter. We selected tweets that talk about smoking and asked to volunteers who losttheir larynx because of cancer to read them. Then, we replied those tweetsto their respective authors. |
| Media Type | Digital |
| Length | |
| Creative Director | Márcio Ribas |
| Creative Director | Fábio Mozeli |
| Art Director | José Pedro Bortolini |
| Art Director | Sávio Hatherly |
| Art Director | Gabriel Marcondes |
| Art Director | Luis Paulo Gatti |
| Copywriter | Pedro Rosas |
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