|Title||The Voice of Cigarette|
|Campaign||The Voice of Cigarette|
|Advertiser||ADESF / Association for Smokers Awareness|
|Brand||ADESF / Association for Smokers Awarness|
|Date of First Broadcast/Publication|
|Business Sector||Anti-Drug/Alcohol/Tobacco Message|
|Philosophy|| Smoking can increase by 40% the chance of laryngeal cancer.And there is still people who thinks is cool to brag about smoking onTwitter.|
We selected tweets that talk about smoking and asked to volunteers who losttheir larynx because of cancer to read them. Then, we replied those tweetsto their respective authors.
|Creative Director||Márcio Ribas|
|Creative Director||Fábio Mozeli|
|Art Director||José Pedro Bortolini|
|Art Director||Sávio Hatherly|
|Art Director||Gabriel Marcondes|
|Art Director||Luis Paulo Gatti|
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