Sávio Hatherly
Senior Art Director at FCB Lisbon
Lisbon, Portugal
TitleThe Voice of Cigarette
Campaign The Voice of Cigarette
Advertiser ADESF / Association for Smokers Awareness
Brand ADESF / Association for Smokers Awarness
Date of First Broadcast/Publication
Business Sector Anti-Drug/Alcohol/Tobacco Message
Philosophy Smoking can increase by 40% the chance of laryngeal cancer.And there is still people who thinks is cool to brag about smoking onTwitter.
We selected tweets that talk about smoking and asked to volunteers who losttheir larynx because of cancer to read them. Then, we replied those tweetsto their respective authors. 
Media Type Digital
Creative Director
Creative Director
Art Director
Art Director
Art Director
Art Director


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