| Title | Buy Toronto Time |
| Agency | Berners Bowie Lee |
| Campaign | Buy Toronto Time |
| Advertiser | Toronto Association of Business Improvement Areas |
| Brand | Toronto Association of Business Improvement Areas |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Political/Religious/Trade Organizations |
| Story | Toronto has had some of the strictest and longest-running lock-downs in North America, greatly affecting its many small businesses. Gyms have been closed, and indoor dining in restaurants banned since October 9. Non-essential retail stores have been restricted to curbside pickup only, while hairdressers and barbers have been shut down since November 23. Now, a new campaign is providing a powerful reminder that shopping local could literally mean the difference between life and death for many independent businesses, some of which are on the brink of closing forever. More than 400 businesses across the greater Toronto area are currently displaying “Buy Toronto Time" posters resembling tombstones. Each poster includes the business name and opening date, but the second date remains blank— indicating that their future is undetermined. There are also over 100 billboards across the city, an Instagram account (@buytorontotime) sharing moving stories of the participating businesses. |
| Media Type | Digital |
| Length | |
| Production Company | Untitled Films |
| Creative Director | Michael Murray |
| Creative Director | Devon Williamson |
| Print production | Kim Bauer |
| Print production | ProPrint Services Inc. |
| Director of Photography (DOP) | Jesse Louttit |
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