Title | The Homecoming |
Agency | Leo Burnett Middle East & North Africa |
Campaign | The Homecoming |
Advertiser | Home Centre |
Brand | Home Centre |
Date of First Broadcast/Publication | 2022 / 12 |
Business Sector | Home Appliances, Furniture & Gardening |
Story | The film is a story about an Arab couple falling in love and the ups and downs that come in anyone's journey of falling in love. But this short film is not a film that's just about that couple falling in love with each other. It's also about them falling in love with an idea and a concept that is a major cultural and societal taboo in the Middle East region. Hence, no one and no brand has really talked about or endorsed it in the region. |
Philosophy | Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. The film aims to break those taboos and misperceptions and it is THE film that has launched a region-wise initiative to help those parents who can't have children as well as those parents who have children but want to adopt and foster, feel inspired as well as enabled to adopt and foster. It's to let them know they should and that they can. |
Media Type | Web Film |
Length | |
Soundtrack | Can't Help Falling in Love |
More Information | https://thehomecoming.me |
Chief Executive Officer (CEO) | Bassel Kakish |
Chief Creative Officer | Kalpesh Patankar |
Chief Strategy Officer | Tahaab Rais |
Head of Production | Shereen Mostafa |
Creative Director | Kapil Bhimekar |
Associate Creative Director | Farhan Siddiqui |
Manager, Strategy & Insights | Anna Sadykova |
Agency Producer | Judy Lamaa |
Manager, Communications Consultancy | Maria Jabbour |
Manager, Communications Consultancy | Nourhan El Geneidy |
Production Company | Prodigious MEA |
Director | Tahaab Rais |
Story & Screeplay | Tahaab Rais |
Director of Photography (DOP) | Aeyaz Hasn |
Chief Executive Officer (CEO) | Sami Saleh |
Director of Production Operations | Myriam Abi Wardeh |
Executive Producer | Naji Bechara |
Production Company Producer | Marie-Noel Bou Haila |
Assistant Director | Remy Haddad |
Casting | Rita Gergess |
Actor / Celebrity | Basmaa Baydoun |
Actor / Celebrity | Elias Zayek |
Art Director | Charbel Zgheib |
Wardrobe | Michella Bteiche |
Makeup artist | Jean-Pierre Ghosn |
Production Manager | Elie Deek |
Focus Puller | Joseph Kfoury |
Grip | Elie Eid |
Runner | Hussein Dia |
Location | Picture House Lebanon |
Post Production | Optix |
Post Production Supervisor | Nayla Chacra |
Post Production | Megan Markel |
Editor | Neda Zag |
Editor | Cold-Cutz |
Colorist | Karim Mira |
Colorist | LZRD |
Post Production | Eddy Farah |
Singer | Alyssa Baker |
Music | Seppl Kretz |
Music | Gyo Kretz |
Music | Michael Bertoldini |
Music | Magma Music |
Sound Engineer | Chris Atkins |
Sound Engineer | Joe Dickinson |
Advertising Manager | Sameer Jain |
Advertising Manager | Siddarth Sivaprakash |
Advertising Manager | Atharv Ruparel |
Advertising Manager | Hassaan Khan |
Advertising Manager | Deviani Rao |
Advertising Manager | Abbas Nashrulla |
Advertising Manager | Minna Pauly |
Advertising Manager | Rinesha Nikam |
Advertising Manager | Kamila Walter |
Advertising Manager | Hala Domlog |
Advertising Manager | Allan Cablao |
Advertising Manager | Ronald Patricio |